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| PitchVision-SC |
miSport is
a sports-technology company established in 2005 with a
vision to make player performance statistics and feedback
easily available to the average player. Our product is
called “PitchVision”
PitchVision is an unobtrusive, easy to use performance
tracking system for use in traditional Cricket, Indoor-Cricket,
and soon for Tennis, Indoor Golf, and many other sports
activities. PitchVision provides a range of instant statistics
and feedback for each individual as the game/training
session progresses, and stores all this data in an on-line
‘Player Library’ for the player to either
take home with them (as a print out), or to refer to again,
and perform in-depth analysis on-line via the sport’s
centre’s website.
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| Commercial Package |
miSport see the modern day Sports Centre
as key to bringing sports technology into mainstream leisure
and training activities. Accordingly we have developed
a highly attractive product and commercial package that
not only enhances your customer experience; it also provides
excellent return on investment. PitchVision-SC is much
more than just an interactive sports system; it integrates
directly into your membership and pricing models, driving
multiple new revenue streams, and enables your Centre
to develop range of opportunities in flexible pricing,
expanded services and membership structures – all
designed to maximise your floorspace utilisation and customer
loyalty.
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| Set up / Take Down |
| The system
may be installed as a semi-permanent structure or in a
portable “set up-take down” assembly that
takes 1 person only matter of minutes to prepare. Neither
arrangement would require any significant changes to the
existing Centre infrastructure- indeed in many cases the
system can be integrated directly into the existing playing
areas as a permanent fixture if desired. |
| Scalability |
| PitchVision is designed to be a ‘modular’
product – that is, it can operate in a range of
sensor configurations- from the very basic to the very
complex. With every additional sensor deployed the data
gathered becomes more complete, the feedback and analysis
more accurate and any interactive gaming elements more
‘immersive’. The sensor set-up can therefore
be customised to the needs of the individual centre- with
the centre taking only those features it feels will really
add value in its particular setting, and not be burdened
by the cost of features that may work better elsewhere. |
| Support |
| Whenever required miSport will also
provide system support and education programmes where
managers and other centre staff are given the comprehenisve
training in using the system and maximising the life of
equipment. Custom installation services will also be available
on request. |
| Cost |
| The PitchVision Sensor systems will
cost Centres start at £1500, with prices largely
dependent on the range of features sought or any additional
customisation the centre would like to have added. The
system is sufficiently flexible that once a basic system
is installed, additional sensors can be added at any time,
and that sensors can be used in a variety of combinations
or moved from net to net as the demand requires without
duplicating costs (ie further costs would be purely incremental).
Much of this investment is significantly offset by miSport’s
generous licence sales incentives. |
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PitchVision creates |
- A clear differentiation
feature, establish a unique competitive advantage
over alternative cricket training venues. (initial
survey results suggest that over 80% of players
would use the availability of PitchVision to
decide which venue to train in)
- The ability to charge a
premium rate for “PitchVision enabled”
net sessions (initial survey results suggest
players are willing to pay up to 25% more for
such a feature)
- Ability to train in smaller
numbers or allow players to bay ‘by the
ball’ mean that nets need never be vacant.
With improved feedback there is still an incentive
for players to turn up and play/pay even when
there are small numbers or drop-outs.
- Ability to develop a ‘tied-customer
base’: By storing performance data, customers
will need to return to compare or improve results.
Thedesire to move to alternative venues, even
for one session will be reduced
- miSport also provides attractive
‘Group’ licences that allow ‘guests’
to participate on a quick, spontaneous manner
without an elaborate ‘sign-up’ processes.
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